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LIDL LAUNCHES THREE NEW READY MEALS – PRODUCED USING THE MICVAC METHOD

LIDL LAUNCHES THREE NEW READY MEALS – PRODUCED USING THE MICVAC METHOD
In early November, Lidl in Sweden launched three ready meals under its
Chef’s Select brand: Meatballs with Mashed Potatoes, Sausage
Stroganoff and Pasta Pomodoro. The dishes are made by long-time Lidl
business partner Smålandskräftan, which made them using the Micvac
technology. With their long shelf life and delicious flavour, it is
hoped the dishes will open more people’s eyes to ready meals.
“Our ready meals produced with the Micvac method taste as if they’re
homemade. We have great faith in this launch, and are also planning to
introduce the dishes abroad,” says Alexander Weiss, Purchasing Manager
Food at Lidl.

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