- The new Hive in Seville launches with a staff of 145 people.
- The investment made amounted to €25 million.
- The company moves forward in online business with the opening of its Seville Hive, a platform dedicated exclusively to online sales and the latest addition to its existing Hives in Valencia, Barcelona, Madrid and Alicante.
Mercadona opens its fifth Hive, an exclusive platform for online sales, in the city of Seville. A total of €25 million have been invested in the project (a figure which includes the purchase of the land in a public tender), which launches with a staff of 145 people. As a result, Mercadona Online reaches 2,000 employees and forecasts a turnover of €530 million in 2022 through its online channel.
The company will launch the new service in the central region of Seville before expanding its operating radius over the coming weeks to cover a large part of the province, part of Huelva and Jerez de la Frontera (Cádiz).
As stated by Juana Roig, Managing Director of Mercadona Online, “We are very pleased to reach more and more Bosses every day online, in this case in the Andalusian market, thanks to our Seville Hive. The expansion and profitability of the online channel are the two main challenges that we are facing”.
Mercadona has different sales models based on the demand for orders in each town. Firstly, the “Hive” model serves areas with a high density of online orders. The Seville Hive joins the four others operated by the company in the cities of Valencia, Barcelona, Madrid and Alicante. On the other hand, areas with a lower concentration of orders are served with an individual store preparation and delivery model. For now, this model is in place in several provinces of Spain, such as Castellón, Lérida, Girona, Almería and Murcia, involving a total of 18 stores before the end of the year. The service is expected to be rolled out further in the coming years with the aim of bringing the new online shopping experience to most provinces in Spain.
All customers who live in areas in the operating radius of these stores and Hives have access to the new and intuitive online store through the website or app, with deliveries from 7am to 10pm from Monday to Saturday.
The Mercadona Online team is made up mostly of pickers and delivery staff, all of whom have stable and high-quality jobs. Over €70 million have been invested in the construction of the existing five Hives and €19 million in Mercadona’s fleet of 400 ECO vans