February 2026

In the Iberian Peninsula, one supermarket name consistently dominates the conversation: Mercadona. Spain’s largest grocery chain has long been celebrated for its streamlined operations, focus on private label, and disciplined pricing. In 2026, the...

The supermarket of 2026 is no longer defined by shelves alone. It is a hybrid of store, data platform, logistics hub and media channel. Across Europe and the United States, the world’s largest grocery...

In early 2026, promotions are back at the centre of European grocery retail, but not in the way they once were. After years of inflation, margin pressure and supply chain disruption, supermarkets are rediscovering...

Across Europe, the official narrative is cautiously optimistic. Inflation is easing. Energy prices have stabilised. Supply chains are less chaotic than they were two years ago. Yet inside Europe’s supermarkets, a different reality persists:...