CitrusAd Named a “Leader” in Retail Media by Independent Global Research Firm
CitrusAd Earns Top Scores in Performance, and Measurement and Reporting Criteria, Plus Highest Possible Score in Nine Other Criteria
(ST. PETERSBURG, Fla.) November 5, 2021 – CitrusAd was named a “Leader” in an independent assessment of the top retail media vendors in the market by Forrester, a leading global research and advisory firm. CitrusAd earned the top score in the Performance and Measurement and Reporting criteria in the recent report, “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021” . Additionally, CitrusAd received the highest score possible in nine other criteria, including Onsite Monetization, Execution Roadmap, Market Approach and Partner Ecosystem criteria amongst other retail media solutions in the report.
Forrester, a leading global research and advisory firm, conducted an independent assessment of the top retail media vendors in the market, evaluating sell-side retail media solutions of eight companies across 25 criteria and grouped into three high-level categories: current offering, strategy, and market presence.
CitrusAd’s name has become synonymous with retail media, providing intelligent and hyper-relevant ad serving for the thousands of brands across a multitude of retailer websites making shopping experiences more personalized for each shopper. In the assessment, Forrester Senior Analyst Collin Colburn wrote, “In fact, we find more retailers familiar with CitrusAd the vendor than retail media as a tech category.” Colburn added, “CitrusAd offers superior onsite search, display media, and measurement capabilities in an easy- to-use platform.”
One client reference said, ‘Our suppliers love the flexibility and ease of use of the platform to buy media. And their reporting is stellar.’ Clients love CitrusAd’s flexible commercial model because it allows retailers to choose from a network model approach or isolated instance of the platform, which can be done through managed service, self-serve, or a bit of both.”
Brad Moran, CitrusAd CEO and Co-founder stated, “We aim to provide the best performing retail media platform for advertisers along with transparent measurement and reporting that proves return-on-ad-spend. We are beyond delighted to be recognized as the top retail media provider in these criteria of the scorecard and seeing that Forrester’s independent research verifies such important measures.”
Visit CitrusAd.com for a complimentary access to the “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021” report.