ELECTRONIC SHELF LABEL is a system of displaying product prices using electronic displays instead of traditional paper labels. In a supermarket setting, electronic pricing can provide a number of benefits over traditional pricing methods, including greater accuracy, flexibility, and efficiency.
One major advantage of electronic pricing is that it can be easily updated in real time, allowing for rapid adjustments in response to changes in product availability, promotions, or pricing strategies. This can help supermarkets to avoid pricing errors and ensure that customers are always seeing the most up-to-date information.
Electronic pricing can also be used to display additional product information, such as nutritional facts or product reviews, which can be especially useful for customers with dietary restrictions or other health concerns.
Overall, electronic pricing can help supermarkets to streamline their pricing processes and provide customers with more accurate and relevant information about the products they are purchasing.
Many supermarkets around the world are using electronic pricing systems. Some examples of supermarkets that have adopted electronic pricing include:
- Walmart: In 2018, Walmart announced that it was rolling out electronic shelf labels across its stores in the United States. The company said that the move would help to improve price accuracy and enable faster price changes.
- Tesco: Tesco, one of the largest supermarket chains in the United Kingdom, has been using electronic pricing since 2011. The company has installed over 500,000 electronic shelf labels in its stores, which it says has helped to reduce pricing errors and improve efficiency.
- Carrefour: Carrefour, a French multinational retail corporation, has also implemented electronic pricing in its stores. The company says that the technology has helped to reduce pricing errors and improve the customer shopping experience.
- Coles: Coles, one of the largest supermarket chains in Australia, has been using electronic pricing since 2016. The company says that the technology has helped to reduce pricing errors and improve efficiency in its stores.
Pricer, a Swedish company, is one of the leading providers of electronic shelf label technology. The company offers a range of ESL products that are used by retailers around the world. These labels can display not only pricing information but also product information, such as nutritional facts and allergen information.