- Both Krude Cook Me Nude and Finish Me Nude launches exclusively into Waitrose, co-founded by legendary Michelin-starred chef Gordon Ramsay alongside Ben and Elle Caring
- Every Krude oil is fully traceable to family-run farms in Spain, produced in 100% UV-protective metal cans and designed to protect quality while delivering exceptional performance in the kitchen
- This launch builds on premium extra virgin olive oil trend and customer commitment to quality, provenance and innovation
Krude’s signature Cook Me Nude and Finish Me Nude extra virgin olive oils are now available in over 300 Waitrose stores across the UK.
Premium extra virgin olive oil brand Krude today announces its first major retail listing, with its signature Cook Me Nude and Finish Me Nude now available in more than 300 Waitrose stores nationwide.
Co-founded by legendary Michelin-starred chef Gordon Ramsayalongside Ben and Elle Caring, Krude was created to challenge perceptions of olive oil, bringing chef-led expertise, exceptional provenance and innovative packaging to one of the kitchen’s most essential ingredients.
The partnership with Waitrose marks a significant milestone for the fast-growing brand, making Krude’s premium extra virgin olive oils more accessible than ever through one of the UK’s leading food retailers, renowned for its commitment to quality, provenance and innovation.
Ben and Elle Caring, Co-Founders of Krude, said: “We’re incredibly excited to see Krude arrive on the shelves at Waitrose. From day one, we’ve wanted to create an extra virgin olive oil that genuinely raises the bar – not just in flavour, but in quality, provenance and design. Every detail has been considered, from our single-source, fully traceable Spanish olives to our distinctive UV-protective metal cans and precision pouring spout, all designed to help preserve freshness by reducing exposure to light and oxygen. Rather than using traditional glass bottles, we chose lightweight metal packaging that not only better protects the oil but also offers a more practical and considered approach to sustainability.
Waitrose has long been recognised for championing exceptional producers and sourcing outstanding ingredients, making it a natural home for Krude. We’re delighted that more people across the UK will now be able to discover the difference that truly great extra virgin olive oil can make.”
The Waitrose launch includes Cook Me Nude, a robust extra virgin olive oil developed for everyday cooking, roasting and frying, and Finish Me Nude, an early-harvest extra virgin olive oil created for drizzling, dressing and finishing dishes.
Every Krude oil is fully traceable to family-run farms in Spain, where carefully selected olives are harvested early and cold extracted to preserve their bold flavour, freshness and naturally high polyphenol content. Packaged in Krude’s distinctive 100% UV-protective metal cans, with its signature precision Krude Control pouring spout, every detail has been designed to protect quality while delivering exceptional performance in the kitchen.
Charlotte Kissane, Oil Buyer at Waitrose, says: “We’re thrilled to be the first supermarket to bring Gordon Ramsay’s Krude oil to our shelves. Our food loving shoppers are constantly looking for premium, restaurant-quality ingredients to elevate their home cooking. Krude hits that exact mark – it’s a bold, exceptional extra virgin olive oil with fantastic depth of flavour, whether you’re finishing a dish, dressing a fresh salad, or just dipping it with warm crusty bread. Both the cooking and finishing oils are brilliant additions to our oil aisle.”
Cook Me Nude and Finish Me Nude are now available in over 300 Waitrose stores nationwide, marking Krude’s first UK retail listing and an exciting new chapter for the premium olive oil brand.