English sportswear and football equipment supplier, Umbro has chosen the leading Enterprise Cloud Commerce Platform, Kooomo to launch its online store in Italy, breaking into a new market as part of its corporate digitalisation process.
Umbro founder Harold Humphreys believed that style was a performance advantage and stated, “if you look smart, you play smart.” The organisation retains this belief today, combining stylish and technical kits with a professional service for all teams so it was important that the new website reflects this mantra.
Kooomo’s all-encompassing, powerful, affordable and agile digital commerce platform will enable Umbro to put its best foot forward in the Italian market, while also delivering against the company’s wider digitalisation strategy.
Marina Amoruso, Social Media Manager, Umbro comments “We see Italy as a key market for our future success and therefore wanted to launch an online store for this region. When looking for a supplier who could bring our vision to life in the market, we wanted one which could provide us with an SaaS cloud platform that is flexible, international and brought all aspects of the business under one roof for us to easily manage.
“After assessing various suppliers, we quickly realised that Kooomo could clearly satisfy our needs with regards to the cloud platform. It was the knowledge and experience in working with sport and fashion retailers that led to our decision. The fact that we’ve had an Italian speaking project manager to guide us through all of the pre and post go-live stages has also made the process much simpler and more personal to us.”
Marina adds, “We also appreciate Kooomo’s ‘shared success’ model in that it has a vested interest in us succeeding. The quality of its offering and its affordability in comparison to other suppliers was a big factor in choosing the platform and we are very happy with the results seen so far.”
Ciaran Bollard, CEO of Kooomo added: “The Umbro brand is very well-known and respected within the sporting industry and we’re absolutely thrilled to be launching such a prestigious name into a new key market. We believe the combination of Umbro’s brand heritage and our innovative eCommerce technology will ensure the new online store is a great success!”