Korzinka, Uzbekistan’s leading grocery retailer, has appointed Pedro Martinho as its new Chief Executive Officer, marking a new stage for one of Central Asia’s most important supermarket businesses.
The appointment was announced on 2 September 2026 as Korzinka continues to develop its position in Uzbekistan’s rapidly changing food retail market. Martinho brings international retail experience to the role at a time when supermarket operators across emerging markets are under increasing pressure to combine competitive pricing with modern shopping experiences.
Korzinka has become a significant force in Uzbekistan’s grocery sector, building a network designed around modern supermarket formats and a broader range of products. The company has also been investing in the development of retail infrastructure and customer services as consumer expectations change.
The appointment comes at an interesting moment for grocery retail across Central Asia. Supermarkets are competing not only on price and assortment but increasingly on convenience, private label, technology and the quality of the customer experience.
For Korzinka, the challenge will be to maintain its growth while responding to consumers who are becoming more demanding about value and choice. International experience could prove particularly important as the retailer looks at the next stage of its development.
The wider supermarket market is also becoming more competitive, with international retail practices influencing local operators and consumers becoming increasingly familiar with modern discount and supermarket formats.
Martinho’s appointment therefore represents more than a change at the top. It signals a continued ambition to strengthen Korzinka’s position in Uzbekistan and potentially broaden the company’s role in the region’s developing modern grocery sector.
For international suppliers, the development is also significant. A growing modern supermarket sector in Central Asia creates opportunities for food manufacturers, technology companies and international retail service providers looking to enter a market where organised grocery retail continues to expand.