M&S Food Backs British Farming as Berry Season Begins – A Message from Alex Freudmann

Alex Freudmann, Managing Director of M&S Food, recently highlighted a message that deserves more frequent attention — that the UK, thanks to its long hours of daylight, reliable rainfall, fertile soil, skilled farmers, and world-leading agricultural science, stands as a global leader in farming and food production. At M&S Food, he says, their mission is to support and nurture this vital sector and to play an active role in ensuring domestic food security. It’s a timely reminder as British berry season begins, and the very best of M&S British berries are now starting to appear on shelves. Freudmann reflected on the moment, noting how seeing these berries in store reminded him of how fortunate the UK is to enjoy such exceptional produce — not just berries, but world-class food that fills our fridges and homes. His words underscore M&S Food’s commitment to championing British farming and delivering high-quality, homegrown food to consumers across the country.

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