The price match gives customers great products at competitive prices.
Customers will be able to save money on their shopping*, as Tesco today committed to price match Aldi on hundreds of items that matter to them.
Hundreds of Tesco and branded products will be matched to Aldi prices, ensuring customers are getting competitive prices on these products at Tesco and saving themselves a trip.
The campaign includes important products such as Tesco Ripe Bananas (5 Pack), Tesco Whole Cucumbers and Warburtons Toastie Sliced White bread as well as many other Tesco and branded products.
Prices of the products included will be checked to give customers peace of mind, offering Tesco products at Aldi prices for simple, great value.
The Aldi Price Match campaign will also be available online allowing Tesco customers to get great value delivered straight to their door.
The campaign builds on significant investments that Tesco has made in the price and quality of the great-value Exclusively at Tesco brands over the last 18 months.
Tesco customers can also benefit from the range of over 25,000 products available in larger Tesco stores and all the perks of Clubcard. Those who’ve signed up to Tesco’s new and unique loyalty subscription service, Clubcard Plus, could save over £400 a year including 10% off two big shops each month.
Alessandra Bellini, Tesco Chief Customer Officer, said:
“Our customers tell us they want the most competitive prices on the things they buy regularly. This new campaign will help time-poor and budget savvy customers get Tesco products at Aldi prices on products that matter to them”.
Products included in the new campaign will have a distinctive red Aldi Price Match bubble displayed at the shelf edge and will be called out online, ensuring customers can easily spot products that are included.