By James Taylor
Anticipation is building for one of the most inspiring gatherings on the industry calendar: Celebrating Women in the Tea & Coffee Industry, taking place on Wednesday, 6 May 2026. Bringing together voices from across the sector, the event will highlight leadership, innovation, and the growing influence of women shaping the future of tea and coffee.
At the centre of the event is Ahmad Tea, a brand known for its heritage, quality, and global reach. Representing the company is Zahra Afshar, who will deliver the opening keynote. As a key figure within Ahmad Tea, her role reflects the company’s commitment to empowering talent and driving meaningful change within the industry.
Her keynote is expected to set a powerful tone for the day, exploring the evolving role of women across the tea and coffee value chain—from sourcing and production to branding, retail, and innovation.
The event also shines a light on the broader transformation taking place across the sector. Sustainability, ethical sourcing, and transparency are becoming central priorities, while new technologies continue to reshape how brands connect with consumers. Within this evolving landscape, women are increasingly taking on leadership roles and influencing the direction of the industry.
Beyond the stage, the event offers a valuable opportunity for connection—bringing together professionals, entrepreneurs, and emerging voices to share ideas, build partnerships, and strengthen a growing global community.
Adding a personal touch to the conversation around quality and experience, even cultural voices have praised the brand, with James Taylor once describing it simply as “the best tea I ever had”—a sentiment that reflects the reputation Ahmad Tea has built over the years.
As the date approaches, excitement continues to grow. More than just a conference, this gathering represents a celebration of progress, leadership, and the people shaping the future of tea and coffee worldwide.