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Anuga 2021 well-positioned: Positive registration figures after early bird phase

The world’s largest trade fair for food and beverages with a hybrid format for the first time – digital Anuga@home to enhance the physical platform

Ten months before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for the previous event. For the successful Anuga concept “10 trade shows under one roof” this means that eight of the ten trade shows are already completely fully booked now. More applications have been currently received than can be accommodated on the surfaces available. Overall, exhibitors from 83 countries have registered so far. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be additionally enhanced by the digital element Anuga@home. This format ensures that industry participants from around the world – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important industry topics.” The concrete form will evolve over the next months.

“These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccinations is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever. A digital format is important, can however at the most constitute an enhancement rather than an adequate replacement,” explained Stefanie Mauritz, Director Anuga.

“10 trade shows under one roof”: The established concept of Anuga will once again in 2021 ensure a good overview and a well-arranged layout divided up into themed areas. Important industry players are already on the registration list for Anuga. The applications received so far according to the respective trade shows include:


Anuga Fine Food
Develey, Fromi, Di Gennaro, Genuport, Herbert Kluth, Monolith, Mutti, Newlat, Seeberger and The Lorenz Bahlsen Snack-World.

Anuga Frozen Food
11er, Agrarfrost, Alfa Athanasios, Ardo, Aviko, Crop´s, Boulangerie Neuhauser, Damak Food, Erlenbacher, Roncadin, Schne-frost and Surgital.

Anuga Meat
Bell, BRF, Vion, Tönnies, Westfleisch and Wiesenhof. There is going to be a new section for meat substitutes here.

Anuga Chilled & Fresh Food
Berief Food, Margherita, Pastificio Rana, Popp Feinkost, Renna, Settele, Werner Lauenroth and Wewalka.

Anuga Dairy
Andros, Bauer, Bayernland, BMI, DMK, Fayrefield, Friesland Campina, Frischpack, Garmo AG, Goldsteig, Granarolo, Hochwald and Lactalis. There is going to be a new section for milk substitutes here.

Anuga Bread & Bakery
Ditsch, Mestemacher, Fürstenreform/Langnese, Harry Brot and Vandemoortele.

Anuga Drinks
Karlsberg, Oettinger, Pfanner, Rauch and Uludag.

Anuga Organic
BioOrto, Followfood, Lauretana, Littlelunch, Natur’inov, Tofutown, Tradin Organic, Veganz, Wechsler Feinfisch and Wholey.

Anuga Hot Beverages
CAFEA, Minges, Taylors of Harrogate and Ultramar Caffè.

Anuga Culinary Concepts
CBS, Colpac, DEHOGA, Dometic Waeco, Fedinsa, Hovicon, Silex, Trevikart s.r.l. and Vito AG.

Future-looking themes
The world’s largest trade fair for food and beverages will also do justice to the changes within the industry at the coming edition of Anuga and will present numerous future-looking themes in the scope of the event and congress programme. In addition to new special formats like “Anuga Clean Label” and “Anuga Free From, Health & Functional Food”, plant-based diets and alternative proteins will also play an important role. The latter will also be a theme at the already announced New Food Conference, which is being organised jointly with ProVeg during Anuga.Koelnmesse – Global Competence in Food and FoodTec:
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

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