ISN’s Analyst, Riad Beladi, talks to Russell Loarridge, Director, ReachFive, who brings 30+ years of industry experience in innovative enterprise-enabling technology and SaaS infrastructure. In the applications arena, he is an industry-recognised commentator on consumer engagement, where his early views on the integration of ecommerce with the traditional world of bricks-and-mortar to help foster customer loyalty are now widely accepted.
Russell’s international enterprise-solutions experience includes social media and mobile. His vertical market knowledge is extensive throughout the UK & Europe with specific expertise in retail, ecommerce and personalisation.
