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Do supermarkets have a customer engagement problem?

ISN’s Analyst, Riad Beladi, talks to Russell Loarridge, Director, ReachFive, who brings 30+ years of industry experience in innovative enterprise-enabling technology and SaaS infrastructure. In the applications arena, he is an industry-recognised commentator on consumer engagement, where his early views on the integration of ecommerce with the traditional world of bricks-and-mortar to help foster customer loyalty are now widely accepted.

Russell’s international enterprise-solutions experience includes social media and mobile. His vertical market knowledge is extensive throughout the UK & Europe with specific expertise in retail, ecommerce and personalisation.

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