Eroski has developed a new range of own-brand vegan products that has just been launched on the market and is now available in the shops in its retail network and in its online supermarket. This is Eroski Veggie, which responds to the new food demands and tastes of consumers and includes products that meet the needs of people who opt for vegan, vegetarian and flexitarian diets.
This new line is made up of around twenty food and fresh products, in addition to four references that were already on the market and it is expected that more references will be added this year.
“Our commitment to health and sustainability also aims to expand the diversity of our offer so that consumers can find everything they need for their diet in our shops. There is a clear growth in both international and national demand for vegan products. 44% of Spanish consumers buy vegetarian products and 7.8% of the population over the age of 18 living in Spain is veggie. We want to create a space for customers who demand these products to come to our shops”, said Eroski’s Director of Health and Sustainability, Alejandro Martínez Berriochoa.
Eroski’s new own-brand organic food range incorporates the V-Vegano seal, internationally recognised for the labelling of vegan and vegetarian products and services. It is a simple and reliable reference for consumers and with this certification companies promote transparency and clarity.
Some of the veggie references also carry the European Union’s ‘Euroleaf’ logo. This logo certifies that the food comes from organic agriculture and livestock farming and that it strictly complies with the European regulations that establish the requirements for the production and processing of organic food, as well as the requirements for inspection, certification and labelling.
