Last year, I had the pleasure of interviewing Alice Ancona, Chief Operating Officer of the Americas Food & Beverage Show & Conference. Our discussion focused on the exhibition’s growing international profile and its role in connecting food and beverage producers with buyers from across the Americas and beyond.
As preparations for the 2026 edition gather pace, I am delighted to speak with Alice once again. The global food industry continues to evolve, with exporters looking for new markets, retailers searching for innovative products, and international trade adapting to changing economic conditions. The United States remains one of the world’s largest food and beverage markets, offering significant opportunities for producers from around the globe.
This year, we look at what is new for the 2026 exhibition, how the event continues to support international trade, and why it remains an important meeting place for manufacturers, importers, distributors and retailers.
Interview
It’s hard to believe, but 2026 marks our 30th anniversary, a huge milestone for the Show and for World Trade Center Miami. And the momentum behind it makes the timing even sweeter. We’re once again running three days across three halls, and as of today, we’re already 30% larger than we were in 2025 and over 150% larger than in 2022. Our attendance has grown approximately 120% over the same period. But it’s not just about exhibition space; it’s about delivering value-added features on the show floor.
We’re also expanding our country pavilion program; we’re up to 19 pavilions this year, along with our Beverage Pavilion, our largest yet. Our Center Stage demo area sold out earlier than ever this year, and we have invested heavily in our Hosted Buyer Program. It’s less about the new and more about delivering greater value for exhibitors and buyers to connect, discover, and have serious, private conversations on the floor. Thirty years in, we’re not slowing down; if anything, this is the most ambitious edition we’ve built.
Come in with a clear sense of why buyers are on our floor in the first place. Our data shows 60% of buyers attend specifically to discover new products, 47% to find new suppliers, 46% to learn about emerging trends, and 40% because they’re actively looking to import, so first-time exhibitors should build their whole presence around that: submit into the New Product Showcase, make sure your team can speak fluently to sourcing and export readiness, and use the show app to book meetings before you even arrive so you’re not relying on walk-up traffic alone. Three days go by fast, but because the show is business-focused and the buyers are so motivated, first-timers are consistently surprised by how many real business terms are discussed and follow-up meetings they can book in that window if they show up prepared rather than just showing up.
Ivan Barrios, the President/CEO and I took over WTC Miami and this Show back in 2020, and every decision since has been guided by one question: does this create real ROI for our exhibitors and buyers? Thirty years of history gives us a strong foundation, but the growth we’ve seen since 2022 tells us there’s still real runway ahead. Going forward, that means continuing to deepen our country pavilion program, expanding the buyer programming that drives qualified, decision-making attendees to the floor, and leaning further into Miami’s unmatched position as the trade gateway between North America, Latin America, and the Caribbean. Our goal isn’t just to be the biggest show in the hemisphere; it’s to remain the one where exhibitors and buyers can point to actual, measurable business results. That’s what got us here for 30 years, and it’s what will carry us through the next 30.

