ISN’s Strategic Focus on Retail Trends and Consumer Insights
International Supermarket News (ISN) is excited to announce that it has exceeded 1,400,000 page views this month, with visitors spending an average of over 3 minutes per page, based on Google Analytics and other metrics. This achievement follows our strategic revamp of the editorial line, focusing on retail trends, consumer behavior, and collaborations with retailers.
We conducted more interviews than ever before, engaging with industry leaders from Walmart, Kroger, Tesco, and Sainsbury’s. Our discussions have centered on buyers’ perspectives, especially regarding technology procurement in retail. We’ve also implemented both B2B and B2C surveys to gather valuable consumer insights, further enhancing our understanding of market dynamics.
Additionally, our newsletter has gained significant traction, with over 2,000 new subscribers from around the world. The USA and Europe have proven to be excellent markets, contributing to a highly engaged audience. This month, we have been particularly interested in Generation Z consumer behavior and how e-commerce is changing the retail landscape. The focus on mergers and acquisitions in the retail industry has also been a highlight, showcasing our commitment to delivering relevant and timely content and reinforcing ISN’s growing international presence.
32 years of publishing a print magazine and 20 years online
