Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The partnership will support more than 17,000 kids in New York, New Jersey, Delaware, Maryland, Washington, DC, Virginia, North Carolina, South Carolina, and Georgia.
In addition to supporting physical races onsite, the two organizations will also create inspiring educational opportunities that help keep kids focus on staying healthy year-round, including online health, nutrition, and fitness programming for young boys and girls in the I Am A Healthy Kid program guide.
“Healthy Kids Running Series is proud to partner with Lidl to help inspire families with young children to live active healthy lifestyles,” said Jeff Long, founder, Healthy Kids Running Series.
“We are excited to partner with Healthy Kids Running Series, whose values of a healthy lifestyle and an emphasis on fresh products align so well with Lidl’s,” said Nina Sichtermann, Senior Vice President of Operations at Lidl US. “We look forward to kicking off this great partnership and working together to support the racing series for more than 17,000 kids along the east coast this spring and fall.”
Lidl will be included in Healthy Kids Running Series’ social media posts, Newsletter and Blog, and serve as host for Race Packet Pick-Up at select local Series.