Tesco’s Christmas ad campaign focuses on the idea of ‘Christmas magic’ – a magical experience that happens when you shop at Tesco. The ads show shoppers enjoying themselves while shopping at Tesco. They also feature a number of celebrities who have been seen shopping at Tesco over the years.
Waitrose’s Christmas advert shows a family spending Christmas together. The family includes two children, a dog, a cat, and a rabbit. The family spends Christmas Day together, eating turkey and drinking champagne.
Morrisons’ Christmas advert features a man and his wife looking through a window at a house where they used to live. The husband says he wants to go back home, but the wife says she doesn’t want to leave the house. She then tells him that if he buys her some flowers, she’ll let him stay. He does so, and the couple enjoy a romantic dinner together.