In just 48 hours after the retailer launched the new Sparks digital Advent calendar, the M&S mobile app has been downloaded more than 100,000 times.
Every day from December 1st to 12th, Sparks customers will get special holiday discounts, which can be used for M&S clothing, home furnishing, food, etc. On one of these 12 days, they can also participate in a lottery and have a chance to win two tickets for an exclusive performance by Gary Barlow. M&S said that more than 2.5 million customers visited its app this week, and 800,000 customers participated in the Advent calendar.
