A Note on Imitators: Protecting the Integrity of International Supermarket News
By Riad Beladi, Editor
In the evolving landscape of trade media, credibility is everything. So it’s disappointing—though not surprising—to see a newly created entity attempting to pass itself off as an authority under the name “Global Supermarket News.” With so many possible titles to choose from, one must ask: why deliberately select a name designed to create confusion with International Supermarket News, a long-established and respected platform in the retail industry?
Let us be clear: this is not a coincidence. It is a deliberate act of passing off, designed to mislead advertising decision-makers who may not have the time to investigate further. The tactics are unsophisticated, yet concerning—copying layouts and language from our media pack, using false titles and questionable LinkedIn profiles, and mimicking our content strategies within days of publication.
This group operates from a recently registered website that lacks any serious presence in the industry. It is not indexed in Google News, nor does it have any recognised circulation or verified audience. Its behaviour reflects a lack of imagination, originality, and—most importantly—integrity.
The purpose appears simple: exploit the hard-earned reputation of International Supermarket News to gain access to advertising budgets under false pretences. It is an insult to professional journalism, and it’s dangerous for brands who unknowingly associate themselves with a platform lacking in transparency, reach, or standards.
We urge marketing managers and media buyers to exercise due diligence. Check references. Ask for verifiable metrics. And most importantly, beware of lookalikes masquerading as legitimate trade publications.
As for us, we remain committed to the highest editorial and ethical standards. Our work speaks for itself. Others may imitate, but they will never replicate what we’ve built through decades of trust, professionalism, and deep market insight.