New Tumbler and Lemon Pods launch as air up® reaches 1,000 UK stores across Boots and Sainsbury’s, marking the brand’s first retail tumbler and expanding its hydration portfolio in store
air up® has expanded into more than 1,000 UK stores as Boots and Sainsbury’s increase listings alongside the launch of new tumbler and pod products in retail. The expansion sees air up® doubling its presence in Boots stores, now occupying two shelves across 610 locations nationwide, while Sainsbury’s has introduced new product lines across approximately 400 stores. Together, the listings significantly increase the brand’s visibility across health, beauty and grocery retail environments nationwide.
Alongside the distribution gains, air up® is expanding its product ecosystem with new hydration formats including the Tumbler for at home and office use, supported by new pod launches such as Lemon, designed to help the brand reach more shoppers and more everyday hydration occasions.
In a brand first, air up® is launching the new Tumbler and new pod flavours including Lemon directly into physical retail stores. Together, these moves broaden air up®’s Total Hydration Solution beyond its original bottle as the scent based hydration system continues to scale its presence across major UK retailers. Simon Nüesch, Co-Founder and CSO of air up®, is available to discuss the brand’s retail expansion strategy and how air up® is strengthening its position across British retail shelves.
The new Tumbler (RRP £29.99) introduces an insulated option suited to home and office environments, while the Big Click bottle (RRP £34.99) is designed for higher volume hydration and more active lifestyles. The brand is also expanding its flavour range with new pods including Cherry Coke, Lemon and a Candy Variety Pack (RRP £6.99), helping appeal to an even wider consumer demographic.
The product launches are supported by a broad marketing push across retail and digital channels, including in store sampling, digital campaigns and influencer activations designed to drive awareness and trial.
The expansion reflects the continued growth of the healthier hydration category as consumers increasingly seek alternatives to sugary soft drinks and flavoured beverages. By flavouring water through scent alone using its patented retronasal olfaction technology, air up® delivers a full flavour experience while using plain water, without sugar or additives.
Since launching in the UK, air up® has built a strong consumer following and retail presence, positioning itself as an established and fast growing brand within the hydration category. With expanding retail partnerships and a growing product ecosystem, the brand continues to strengthen its position across the UK’s grocery and health and beauty retail landscape.
Simon Nüesch, Co-Founder and CSO of air up®, said:
“Our goal has always been to make healthier hydration accessible and enjoyable for more people. Expanding our presence across Boots and Sainsbury’s allows us to bring air up® closer to consumers in their everyday shopping routines, while our latest product launches broaden how and when people can use our system throughout the day. Together, these milestones represent an important step in building air up® as a long term category leader in the hydration space.”
air up® is the German company behind the world’s first refillable Scentaste™ drinking system that flavours water through scent alone. Since its launch in Europe in July 2019, air up® has raised more than EUR 60M over two funding rounds, and has grown into a company that operates in 14 countries including the U.S. The scale-up counts more than 200 employees worldwide and enjoys a customer base in the millions. The managing team includes Chris Hauth (CEO and CMO), Jannis Koppitz (CEO), Simon Nüesch (CSO), Florian Friedel (CPO).