Aldi has again raised the bar on supermarket pay, with hourly rates increasing from today to over thirteen pounds in most regions. It remains the only major retailer to offer fully paid breaks, a benefit that resonates with staff and saves money by reducing churn.
The move is more than generous gesture. In a tight labour market, Aldi is making sure its stores remain fully staffed and highly productive. Higher wages bring stability, and stability means queues are shorter and shelves are fuller.
For rivals, the message is uncomfortable. Aldi is signalling that investment in people can translate directly into competitive advantage. September’s pay rise ensures that the discounter remains an employer of choice, just as the busiest season of the year approaches.