Aldi has once again turned up the pressure on mainstream rivals, claiming its customers could save as much as AUD 3,000 a year by switching from traditional supermarket chains. The retailer revealed a 16.8% average price gap compared to major competitors, reinforcing its reputation as a leader in value.
The announcement is more than a marketing pitch—it is a warning shot in the price wars sweeping the grocery sector. As household budgets remain under strain, Aldi’s promise resonates strongly with shoppers searching for affordability without sacrificing quality.
At the same time, Aldi is expanding its product portfolio with 250 new international and speciality items, signalling its intent to combine low prices with greater variety. The dual strategy of value and choice could be key to sustaining growth in 2025.