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1st February 2023

Asda Reveals Two New Vegan Ranges for 2023


  • With over 112 new vegan and free-from products set to launch in 2023, Asda’s making it easier than ever to enjoy a meat-free month
    Asda launches two brand new vegan ranges containing over 112 products
  • The OMV! range will offer indulgent meat-free meals and delicious snacks, whilst the Plant Based range provides healthy, nutritionist-approved meat alternatives 
  • 86 products available both in-store and online from January, with the full range becoming available throughout the year

Whether you’re a seasoned vegan or simply looking to cut down meat consumption this January, Asda’s new OMV! and Plant Based ranges have you covered, with over 112 high-quality, unapologetically indulgent, and flavoursome products.

The OMV! range contains decadent, tasty treats sure to tantalise your tastebuds, whilst the Plant Based range offers nutritionally balanced meat-free meals that don’t compromise on flavour.

New for January 2023, Asda’s OMV! Hot & Spicy No Chicken Burgers (£2.25) are a must-try. Prepared with a succulent pea and wheat protein blend and encased in a zingy hot and spicy crumb, they’re perfect for pairing with the delightfully soft OMV! Brioche Burger Buns (£1.15), for an easy Friday night dinner with family or friends.

For those missing a hearty fry-up on those cold, January mornings, the Plant Based by Asda Bacon style rashers (£2) are a brilliant choice. Made with wheat protein, and nutritionist-approved, the 100% vegan rashers can be indulged on in between slices of soft farmhouse bread, or as an accompaniment to the juicy and flavour filled OMV! No Pork Caramelised Red Onion Sausages (£2).

A vegan take on a classic dish, the OMV! Macaroni Cheese (£2.85), is perfect for a quick and comforting weekday meal. Combining traditional macaroni pasta with an oozing coconut oil-based cheese alternative, the cheesy favourite is topped off with a flavour filled paprika and parsley crumb.

For those eating lunch on the move, Asda’s new ranges also include on the go options, such as the Plant Based by Asda Chick*n Caesar Wrap (£2.75) – a bar-marked tortilla wrap complete with flame-grilled soya protein pieces, vegan Caesar style mayonnaise, lettuce, tomato, gherkins and alternative to Italian style hard cheese, and the OMV! No Prawn Sandwich (£2.75), an Oatmeal bread sandwich with a vegan prawn alternative marinated in a vegan Marie Rose sauce.

Perfect with a coffee or after a meal, the OMV! range includes a number of decedent sweet treats such as the indulgent OMV! Choc Brownies (£2), complete with a sprinkling of chocolate chips, and the OMV! Salted Fudge Chocolate Bar (£2.50), a rice-based caramel milk chocolate, topped with vegan salted caramel fudge and crunchy honeycomb pieces.

Additionally, Meat-loving Married at First Sight star Zoe Clifton has been announced as the unlikely ambassador for the brand’s new OMV! And Plant Based by Asda ranges. Renowned vegan-sceptic Zoe is vowing to go vegan for the month of January, eating products from the ranges and sharing her verdict on vegan cuisine, supported by her plant-based partner Jenna.

The full range will be available to buy in-store throughout 2023, with select products also available to buy online from the 4th of January. Throughout January, customers who spend £5 on vegan own-brand products (OMV! and Plant Based by Asda) can also earn £1 back in their cash pot in the Asda Rewards app.