The Aussie Beef & Lamb stand at Anuga is located at: Hall 6.1 Booth B100 – C109.
Press Release, for immediate release, Cologne, Germany, October 2025. Aussie Beef & Lamb, the global brand used to promote Australian red meat in export markets, looks set to make a major impact at this year’s Anuga trade show (October 4th–8th), showcasing the very best of Australian red meat to the European market.
Eleven of Australia’s leading exporters will be represented on the Aussie Beef & Lamb stand, where a live restaurant will run throughout the show.
Visitors to the stand will be treated to an exquisite line-up of dishes created to highlight the flavour, quality and versatility of Australian red meat. These include wattle seed crusted lamb rack with coastal rosemary jus accompanied by minted green salad, and blue gum smoked Australian ribeye steak with pepper berry butter.
Expert chefs will also cook up and serve delicious samples from each producer continuously during the show, encompassing the finest purebred and crossbred Wagyu and a host of premium grainfed and grassfed beef and lamb.
The Aussie Beef & Lamb presence at Anuga offers a unique opportunity for buyers, distributors and media to:
- Taste: a menu of premium dishes crafted from Australian beef and lamb as well as sample tastings throughout the event.
- Learn: access detailed product information and insights on sustainability, traceability and the Australian supply chain.
- Connect: meet with producers and distributors face-to-face to discuss tailored supply programmes and new innovations within the sector.
A stellar line-up of leading brands
The following brands will be represented on the Aussie Beef & Lamb stand at Anuga:
- Jack’s Creek – back-to-back World Steak Challenge champions, striving for a third title in a row, Jack’s Creek will be sharing information and samples of its Black Angus, F1–F3 Wagyu and Purebred WagyuX.
A brand that prides itself on delivering consistency and award-winning eating quality. The Jack’s Creek mission is to deliver memorable beef eating experiences through uncompromising customer service, consistent quality and sharing its love of the land. The long-term aim – to be Australia’s leading Wagyu and Black Angus consumer brand.
- Ravensworth – the 100% family-owned brand will be showcasing its EKO Wagyu, which is described as a statement of quality and a celebration of Japanese genetic mastery fused with bold Australian know how. It is renowned for superior marbling and a buttery, juicy tenderness.
Ravensworth owns and operates the Ravensworth feedlot, a state-of-the-art EUCAS accredited 50,000hd capacity feedlot. This means it is able to keep control over more of the supply chain and can tailor its offering to a global customer base.
- Samex – with over 50 years of experience exporting Australian red meat, specialising in customised supply solutions and long-term partnerships, Samex has built its reputation as one of Australia’s most trusted meat exporters.
The brand will be showcasing products from its growing portfolio of premium, Australian red meat, with new product innovations designed to meet evolving customer preferences.
- Swift & Company Trade Group – one of the world’s largest independent red meat trading houses, with unmatched scale and reach across every market, every cut and every protein.
What makes Swift & Co. Trade Group unique is the sheer scale of the operation which results in independence and choice from a company not bound by one supplier, one market, or one way of doing things.
- Teys Australia – vertically integrated, exporting to over 60 countries, delivering high-quality chilled and frozen beef supported by agile operations. Teys already partners with many of the leading names in retail, food service and manufacturing to deliver consistent, high-quality product globally.
- NH Foods Australia – produces Australia’s premium beef range incorporating Wagyu, grainfed, grassfed and organic products. It has a fully integrated supply chain, offering full traceability from farmer to plate with the motto ‘the joy of eating’ underpinning its global mission to spread the joy of eating to every corner of the world.
At Anuga, NH Foods Australia will be promoting its newest grassfed brand, Glenyarra Pastures, alongside USDA approved naturally grassfed brand Nature’s Fresh Natural Beef and OMUGI barley fed beef – a brand that was once exclusively exported to Japan but is now available worldwide.
Also available to sample: Angus Reserve, a grainfed brand owned by NH Foods and Australia’s largest verified Black Angus beef brand, alongside Manning Valley Naturally, Australia’s most awarded grassfed beef brand.
- Dabbagh Foods Group – rooted in five generations of family stewardship, the Dabbagh Group carries forward a proud legacy, with a global presence spanning four industries and three continents. Today, the Group is especially focused on advancing its role in the global meat supply chain processing, exporting and facilitating high-quality meat products to markets around the world.
At Anuga, Dabbagh Foods is proud to present Riverina Shepherd, its signature premium range of meats, drafted with care and distinction.
- The Midfield Group is a fully integrated, Australian-owned company that controls the entire supply chain. From farm to global exports, it ensures premium quality, reliability and sustainable practices. The group’s independence and vertical integration allow it to deliver trusted meat products to customers worldwide.
- Fletcher International Exports (FIE) is one of Australia’s most vertically integrated processors and exporters of lamb and sheep meat products. Family-owned for over 45 years, FIE controls the full supply chain across three states – from breeding, farming and feeding through to processing, packing, logistics and marketing. With two EU-accredited abattoirs on either side of the continent and extensive farming interests, FIE ensures consistent, year-round supply of premium chilled and frozen Halal lamb and mutton cuts, offals, grains and pulses to more than 100 global markets.
At Anuga, visitors to the Aussie Beef & Lamb stand can discover Fletcher’s breadth of premium lamb and mutton products, learn how the company develops bespoke supply solutions in collaboration with clients and explore opportunities for long-term partnerships.
- Stella Foods Australia – Formed on the foundation of over 40 years experience, Stella Foods Australia Pty Ltd is a leading supplier of Halal Chilled/Frozen Lamb, Mutton, Goat, Beef, Veal & Offal products.
- Wammco International – WAMMCO/Southern Meats is a farmer-owned Cooperative that owns two processing facilities in Australia. Specialising in the export of chilled and frozen lamb and mutton.
What sets Australian red meat apart
Sustainability
Australian sheep and cattle farmers are world leaders in sustainable production. Since 2005, the industry has achieved a 78% reduction in net carbon emissions, a 73% reduction in water use for raising cattle and widespread adoption of renewable energy and soil conservation practices. The industry is committed to being carbon neutral and is well on the way to reaching this goal. Most exports, including those to Europe, travel by sea freight – the most efficient form of transport with the natural ageing process during transit further improving tenderness and flavour.
Animal welfare
Australia’s animal welfare approach closely mirrors the UK’s, with both nations among the first in the world to legislate for farm animal welfare. High standards are not just regulatory, but cultural ensuring animals are raised with care and respect, reflecting consumer expectations.
Consistency and grading
Australia’s rigorous grading system delivered and governed by Meat Standards Australia (MSA), ensures every cut that bears the MSA brand is independently assessed for tenderness, juiciness and flavour. This consistency is a hallmark of Aussie red meat, offering chefs, retailers and consumer confidence in quality every time.
Spotlight on Australian Wagyu
Australia is the world’s largest exporter of Wagyu, sending over 67,000 tonnes to global markets each year. It is the world’s second-largest producer of Wagyu after Japan.
With a herd of more than 300,000, Australian Wagyu ranges from F1 (first-cross, 50% Wagyu x Angus) to Fullblood Wagyu derived from 100% Japanese genetics, including the celebrated sire Michifuku.
Aussie Wagyu is renowned for its marbling, versatility and consistent quality denoted by grading, making it a favourite with chefs and consumers worldwide. Its success reflects Australia’s ability to combine world-class breeding with sustainable production, ensuring supply that is both premium and responsible.
Richard Sanders – Country Manager – United Kingdom for Meat & Livestock Australia said:
“Anuga is the ideal platform for us to demonstrate not only the exceptional flavour and consistency of Australian beef and lamb, but also the values behind it – from sustainability and traceability through to animal welfare and innovation. We’re proud to stand alongside some of Australia’s leading exporters to bring the very best of our red meat industry directly to the European market.”
Event Details
Hall 6.1 Booth B100 – C109.
4th-6th October 2025
For more information, visit: www.aussiebeefandlamb.co.uk
ENDS
Media Contact:
Kate Burke – kate@qcommunications.co.uk / +44 (0) 7889 223906
Rachael Ashmore – rachael.a@qcommunications.co.uk / +447534 187418