Carrefour has launched September with a bold assortment choice: rolling out a popular Korean snack brand across more than a thousand French stores. It is a statement of intent that goes beyond biscuits and crisps.
By betting on a global flavour trend, Carrefour is positioning itself as a destination for discovery. The retailer knows that younger shoppers are eager to experiment, and the placement of Korean snacks in mainstream aisles brings novelty into the weekly shop.
Such decisions show how Carrefour views assortment as a lever for cultural engagement as well as margin. September’s rollout may be small in volume terms, but its impact on brand perception could be significant.