Casino France Shifts Gears with Price Cuts and Human Touch
Casino, one of France’s most well-known supermarket groups, has embarked on a radical turnaround strategy. Facing growing competition and economic headwinds, the retailer is slashing prices across key product lines while phasing out automated tills. Reintroducing staffed checkouts and enhancing services such as parcel collection and luggage storage, Casino is positioning itself as a customer-first operator with a renewed focus on personal interaction and affordability.