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The £1 Million Influencer: How Social Media Has Become One of the World’s Most Powerful Marketing Channels
For decades, television advertising, newspapers and billboards dominated consumer marketing. Today, many of the world’s largest consumer brands are shifting significant portions of their marketing budgets to a different platform—social media influencers. What began...
Mercadona’s Private Label Success Is Redefining Supermarket Retail in Europe
Mercadona has built one of Europe’s most successful supermarket businesses by following a strategy that differs from many of its competitors. While other retailers continue to balance national brands with own-label products, the Spanish...
Premium Coffee Is Brewing Strong Growth for European Supermarkets
Coffee has long been one of the most important products in the grocery basket, but its role within European supermarkets is changing. Rather than competing solely on price, retailers are increasingly focusing on premium...
Europe’s Private Label Beauty Boom Is Creating a New Supermarket Battleground
For decades, the cosmetics industry was dominated by global beauty brands that relied on advertising, celebrity endorsements and department store distribution. That model is being challenged as European supermarkets rapidly expand their own-brand skincare,...
Ahold Delhaize Strengthens Animal Welfare Strategy as Consumer Expectations Continue to Rise
Animal welfare has moved from being a niche concern to becoming a mainstream purchasing factor for millions of European consumers. Recognising this shift, Ahold Delhaize continues to strengthen its animal welfare commitments across its...
Tesco Marketplace Expansion Signals a New Era Beyond Grocery
Tesco has spent decades building its reputation as one of the world’s leading food retailers, but its latest investment in expanding Tesco Marketplace demonstrates that the company sees its future extending well beyond traditional...
Global supply chain disruption and Middle East tensions show up on shelves: 54% of shoppers report more shelf gaps since the start of the conflict
London, UK — The long-tail effects of geo-political fragility in the Middle East, upended global supply chains and disruption to international shipping routes are prompting lower on-shelf availability and higher instances of shelf-gaps, new...
Why Private Label Is Becoming the Biggest Threat to Global Food Brands
Private label has evolved from being a low-cost alternative into one of the most powerful forces reshaping the global grocery industry. Across Europe, supermarket own brands are winning market share in almost every category,...
Are Supermarkets Becoming the Most Powerful Businesses in Europe?
For decades, supermarkets were simply retailers, acting as the link between food producers and consumers. Today, their role has expanded far beyond selling groceries. Europe’s largest supermarket groups are now among the continent’s most...
Seven Prime Ministers in a Decade: Why Britain Is Still Searching for an Economic Revival
For much of the past decade, Britain has been searching for a leader capable of restoring confidence, rebuilding economic growth and providing long-term stability. Instead, the country has experienced an extraordinary period of political...