Smartwater has rekindled its long-standing partnership with Jennifer Aniston in a fresh new campaign launched on June 17. Known for her elegance, wit, and enduring popularity, Aniston returns as the face of the premium water brand with a light-hearted message: this duo “was never on a break”—a clever twist on one of the most famous lines from Friends.
This latest campaign highlights Smartwater’s continued focus on clean design, modern appeal, and premium hydration, all embodied by Aniston’s signature charm. The content features a series of short, engaging video ads showing her in candid moments on set, creating a natural and relatable tone that blends humour with authenticity.
Owned by Coca‑Cola, Smartwater is positioning itself as more than just a beverage—it’s a lifestyle choice. By leveraging Aniston’s timeless brand and the cultural nostalgia tied to Friends, the campaign bridges the gap between legacy appeal and contemporary wellness trends. It’s a refreshing move that reinforces the brand’s premium image while celebrating a partnership that feels effortless and enduring.
This reunion isn’t just about the past—it’s a confident step into the future, with Smartwater and Aniston once again proving they’re a perfect match.