Marks & Spencer has introduced a brand new addition to its lunchtime range – a dessert sandwich. Inspired by popular Japanese fruit sandwiches, this unique sweet treat combines soft white bread, whipped cream cheese, and fresh strawberries, offering a fresh twist on the traditional savoury sandwich.
The launch marks the first time a major UK supermarket has brought a dessert sandwich to the high street, and it could be the start of a wider trend. Easy to eat on the go, visually appealing, and combining familiar ingredients in a new format, the dessert sandwich fits perfectly into today’s snack culture.
Sold as part of the summer food range, it’s being promoted as the ideal light indulgence – perfect for picnics, post-lunch treats, or a stylish snack during events like Wimbledon. And with M&S’s reputation for leading food trends, other retailers are likely to follow if it proves popular.
If shoppers respond well, we may soon see a wave of sweet sandwiches appearing in other supermarkets and sandwich bars across the UK, from mango and mascarpone combinations to chocolate and banana blends. What began as a niche idea could quickly become a new lunchtime favourite.
Marks & Spencer may have just taken the first bite into what could be the next big food trend.