Morrisons is placing fresh produce at the heart of its brand message with a vibrant new advertising campaign built around its ‘Fresh From Market Street’ platform. The supermarket chain has launched a trio of television adverts, each celebrating the rich variety and quality of its fresh food departments.
The campaign shines a spotlight on Morrisons’ traditional in-store counters, from butchery to bakery, as well as its direct relationships with British farmers and growers. The aim is to remind shoppers of the supermarket’s market-style roots, where fresh food and personal service have long been central to the shopping experience.
With each advert crafted to evoke the energy and authenticity of a bustling market street, Morrisons is reinforcing its commitment to freshness, quality, and value. The new campaign also ties into wider efforts by the retailer to differentiate itself in a competitive grocery landscape by championing provenance and human connection in food retail.
Morrisons’ latest marketing push comes as consumers become increasingly interested in where their food comes from and how it is prepared—making ‘Fresh From Market Street’ not just a nostalgic reference, but a timely promise.