Retail Tech at the Heart of Grocery’s Future: Empowering Staff and Elevating Customer Experience
As the supermarket industry grapples with ongoing workforce challenges, one thing is clear: the future of grocery lies in technology – not just to streamline operations, but to support employees and strengthen customer engagement.
At this year’s GroceryTech event, taking place 10-12 June at the Marriott Dallas Uptown, retailers will gather to explore how digital innovation is shaping a new era of supermarket operations. Themed “Creating Connections”, the conference brings together leading grocers and tech solution providers to examine how technology is being deployed across every facet of the retail business – from supply chain to shop floor.
A highlight of the event will be a fireside chat with Mindy Rector, Vice President of Associate and Operations Product Experience at Kroger. In her session titled “Kroger’s Tech-Driven Journey to Engaging Associates”, Rector will outline how one of America’s largest supermarket chains is using technology not only to simplify tasks for its workforce, but to improve the overall customer experience.
Kroger’s tech tools are designed to make employees’ daily duties more efficient, allowing them to spend more time engaging with shoppers and ensuring smooth operations across the store and beyond. From digital supply chain solutions to user-friendly tools on the shop floor, Rector’s approach underscores a broader industry shift: investing in tech is no longer optional—it’s essential to keeping both customers and associates satisfied.
Rector, who also champions women’s advancement in food retail, is part of a powerful speaker lineup featuring executives from Walmart, Sam’s Club, Albertsons Cos., Save A Lot, Food Lion, Heritage Grocers Group, Giant Food and Lowes Foods.
As supermarkets look to the future, GroceryTech 2025 is a critical touchpoint for those wanting to stay ahead of the curve. It’s where the industry’s most forward-thinking minds come to collaborate and share strategies for leveraging innovation—from AI-powered inventory systems to employee-facing platforms that boost retention and morale.
To be part of the conversation redefining grocery retail, register now. Space is limited and the future is unfolding fast.