Colruyt Group is launching ‘Spar For You,’ a new food service that targets the retail group’s B2B clients while also fostering synergistic collaboration across the group’s many businesses. It is about a 24-hour catering concept that answers to today’s evolving customer demands, such as flexible working, shift employment, and ‘on-the-go’ consuming. Spar For You is a B2B-specific product that currently provides the option of establishing a food corner, minimarket, and/or smart refrigerators. The first large Spar For You installation was just installed at UCB. There are also plans to expand the service to other public spaces.
Johan Vermeire, General Manager B2B Food Retail at Colruyt Group, believes that adapting to the new consumption pattern with innovative solutions can make a real difference: “Colruyt Group responds directly to the changing needs of businesses, their employees, and, more broadly, the on-the-go consumer with Spar For You. Colruyt Group can offer a unique blend of internal retail and food service knowledge, as well as technology, in this changing environment. We think that combining broad experience from throughout the business in several segments may result in value creation for our clients. Spar Colruyt Group, Solucious, our B2B food service, and Smart Technics, our innovation centre, are executing a solid initiative here.”