Tesco, Britain’s leading supermarket chain, is celebrating 30 years of its iconic Clubcard with a major shake-up and a tantalising offer for loyal customers: a chance to become a Points Millionaire overnight.
As part of its milestone celebration, Tesco has partnered with Virgin to give away one million Virgin Points to a lucky Clubcard holder — an amount that can unlock world-class travel experiences ranging from African safaris to luxury cruises.
Deadline Looms: 20 July
Tesco is urging all Clubcard members to act before 20 July 2025, encouraging them to convert at least 250 Clubcard points into Virgin Points to enter the draw.
“This is more than just a competition — it’s a thank-you to our customers for their loyalty over the past 30 years,” said a Tesco spokesperson. “Turning 250 Clubcard points into Virgin Points could unlock a million more.”
What Could One Million Virgin Points Get You?
Tesco’s campaign highlights just how far a million Virgin Points can take you:
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A six-night safari stay at Sir Richard Branson’s luxury Ulusaba retreat in South Africa.
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A first-class Virgin Voyages cruise, offering adults-only luxury travel around the Caribbean or the Mediterranean.
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A significant discount — or full fare — for premium Virgin Atlantic flights, potentially flying Clubcard holders around the globe in style.
This major reward partnership signals Tesco’s continued focus on enhancing the value of its Clubcard programme by tapping into lifestyle and experiential rewards, rather than simply offering grocery savings.
A New Era for Tesco Clubcard
Alongside the Points Millionaire competition, Tesco has hinted at a broader refresh of its loyalty scheme. The company is focusing on digitisation, customisation, and partnerships to modernise the Clubcard’s appeal to a new generation of shoppers, while still rewarding its most loyal base.
The introduction of Virgin Points and other premium partners reflects a growing trend in the UK retail sector, where loyalty programmes are becoming increasingly linked with aspirational lifestyle experiences — not just discounts.
Tesco’s Clubcard, launched in 1995, was a trailblazer in supermarket loyalty schemes. With over 20 million members, it remains a cornerstone of Tesco’s relationship with customers, helping the company understand shopping habits and offer personalised promotions.
How to Enter
To be in with a chance of becoming a Points Millionaire:
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Convert at least 250 Clubcard points into Virgin Points by 20 July 2025.
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Ensure you’re signed up with Virgin Red, Virgin’s rewards programme.
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Each conversion earns an automatic entry into the prize draw.
The winner will be chosen at random and announced in the weeks following the deadline.