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8th February 2023

Top UK food and drink provider launches campaign to help cash-strapped families

Top UK food and drink provider launches campaign to help cash-strapped families

  • Grace Foods UK, no. 1 supplier of Caribbean food and drink, launches ‘Great Value with Grace’ campaign to help UK families eat well on a budget this winter
  • Campaign includes nutritious recipes that will cost less than £10 to feed a family of four

The UK’s number one supplier of Caribbean food and drink* is launching a new campaign for 2023 to highlight the great value of its products and to help cash-strapped families make their household budgets go that bit further, with recipes that can feed a family of four for less than £10.

Grace Foods UK has launched the ‘Great Value with Grace’ campaign and has teamed up with some of the UK’s most exciting Caribbean chefs – Hasan De Four (@ChefDefour) and Kay (@ksnice_n_spice to create a series of video recipes that are easy to make, nutritious and, most importantly, all about value as the recipes produce multiple portions. So, they are perfect for feeding a family or for batch cooking in under 30 minutes and freezing for future meals. 

The recipes will focus on using Grace Foods’ value and scratch-cooking ingredients and products, predominantly from their Grace and Dunn’s River brands, such as canned pulses, packet soups, coconut milk, canned meat and fish products, and pack macaroni and cheese

They include:

  • Loaded Mac and Cheese Bake – (approx. £2.43 per portion)
  • Caribbean Bean Curry served with Fritters – (approx. £1.29 per portion)
  • Spicy Caribbean Fish Stew – (approx. £2.22 per portion)
  • Island-spiced Corned Beef Meatballs, with Coconut Polenta – (approx. £2.37 per portion)
  • Spicy Ital Pasta – (approx. £1.52 per portion)
  • Nurishment Pancakes with Spiced Coconut Sauce – (approx. £1.20 per portion) 

Talking about the new ‘Great Value with Grace’ activity, Giuseppe Vullo, Brand Manager, Grace Foods UK, said: “Supporting and giving back to the community all year round is a key part of Grace’s ethos, but particularly when times are hard, we want to pull out of all the stops to help support cash-strapped families to navigate the cost-of-living crisis.

“So, the Grace team has launched our ‘Great Value with Grace’ campaign, which shines a spotlight on our more value-led  products that are affordable and nutritious at the same time. Caribbean food is packed full of goodness and flavour and to help develop these recipes, we have teamed up with some of the best Caribbean chefs in the UK, who have worked hard to come up with dishes that can each feed a family of four for less than £10.”

Vandu Patel, marketing manager, Grace Foods UK, said: “Our Great Value with Grace campaign is something the whole Marketing Team at Grace Foods UK is focusing on through 2023 and will be the first of many activities that we will be working on to help people cope with increasing costs. As well as this activity that has recipes on how to feed your family for less than £10, we are looking at ways that we can help communities too.”

Chef Hasan de Four is well known on the UK Caribbean chef scene, having originally featured in Gary Rhodes’s early 2000s TV series, Rhodes Across the Caribbean, where he accompanied the chef around a gastronomic tour of the Caribbean islands as a sous chef and local guide. 

Chef Hasan is working alongside social media influencer, Kay.  Kay launched her Instagram account during lockdown, sharing her love and passion for authentic Caribbean-inspired recipes, and has now amassed some 450,000 followers, 

Talking about the campaign, Chef Hasan said: “Grace Foods UK has a wide range of products that are affordable and packed of goodness and it is great to be working with such a prestigious food company, who has such a strong community focus to put together these nutritious and great value recipes that will help families eat well on a budget in these most challenging of times.”

Kay said: “I am thrilled to be working with Grace to demonstrate these recipes. Money worries can be overwhelming and it’s great to have campaigns like ‘Great Value with Grace’ on hand to help people to put together quick, easy, wholesome, and affordable meals to feed the family.” 

The recipes will be live across Grace Foods UK website and social media platforms from this month and will be published fortnightly through to the end of March 2023, with consumer competitions throughout featuring great prizes to encourage families to cook together.

Grace Foods products and ingredients featured in the campaign are available to buy from the World Foods aisles in supermarkets and convenience stores nationwide.

* SOURCE: IRI UK Caribbean Food & Drink, Retail Sales –5 November 2022