London, UK – Asda is rolling out the Auror crime reporting and intelligence platform across its entire UK store network following a highly successful 10-week pilot involving 30 London stores.
The trial delivered impressive results, with more than £100,000 worth of stolen products recovered and returned to store shelves, a 55% increase in crime prevention rates, and an 80% reduction in the time required to report incidents, cutting the process from around 25 minutes to fewer than five.
The pilot also significantly improved the retailer’s ability to identify repeat offenders and individuals targeting multiple retailers, allowing security teams to focus their efforts on the most prolific criminals.
Auror is a cloud-based crime intelligence platform that enables retailers to record, manage and share information on criminal incidents. By bringing together reports, CCTV evidence and case information into a single system, it helps retailers identify patterns, link repeat offenders across different locations and support police investigations more effectively.
During the London trial, CCTV footage relating to theft and serious incidents was reviewed by trained colleagues before being uploaded to the platform. The information was then combined with reports from other retailers within the Auror network to strengthen investigations and improve crime prevention. Asda confirmed that no live facial recognition technology was used during either the pilot or the national rollout.
The expansion comes as retail crime continues to rise across the UK. According to the latest British Retail Consortium Annual Crime Survey, retail workers experienced an average of 36 violent incidents involving a weapon every day, alongside approximately 1,600 incidents of abuse or violence daily during 2025.
Data collected across Auror’s UK retail network suggests that a relatively small group of offenders is responsible for the majority of retail crime. Around 10% of offenders account for 70% of reported incidents, with these repeat offenders up to four times more likely to become violent or carry weapons.
David Lepley, Chief Operating Officer at Asda, said the nationwide rollout would strengthen the retailer’s ability to prevent and respond to crime.
“The results from our London pilot demonstrated the value of having a faster and more effective way to report incidents and identify repeat offenders in real time. By working more closely with police and other retailers through a shared intelligence network, we can focus our efforts where they will have the greatest impact.”
Mark Gleeson, General Manager for UK and Europe at Auror, welcomed Asda to the growing network of retailers using the platform.
He said the pilot showed that crime reporting became 80% faster, while dozens of prolific repeat offenders were identified, many of whom were also offending at other retail chains connected to the Auror network. He added that digital collaboration between retailers and police is helping expose the true scale of organised retail crime and enabling businesses to focus resources on the offenders responsible for the greatest harm.
The rollout is part of Asda’s wider investment in store security. Over the past two years, the supermarket has invested more than £90 million in measures designed to protect colleagues and customers, including body-worn cameras, upgraded CCTV systems, enhanced security barriers and other in-store safety improvements.
With the nationwide deployment of Auror, Asda aims to strengthen collaboration with retailers and law enforcement while creating a safer shopping and working environment across its stores.