Adidas has confirmed that it was the target of a cyber-attack impacting customer contact data, although payment details and passwords were reportedly not compromised. The company is actively investigating the breach and working with cybersecurity experts to mitigate any potential fallout.
The incident underscores ongoing risks faced by retailers in protecting sensitive customer information amid increasing cyber threats. Adidas has pledged transparency and swift action to reassure its customer base, emphasising its commitment to data security.
Cybersecurity incidents remain a critical area of concern for retailers, with reputational damage and regulatory scrutiny heightening the stakes for robust defence mechanisms.