Chinese e-commerce titan Alibaba, widely recognised as the world’s leading trade platform, announced on Monday that its newly launched Taobao Instant Commerce portal has exceeded 40 million daily orders, less than a month after its debut.
The innovative portal, which promises delivery of goods within just 60 minutes, is reshaping consumer expectations in China’s competitive e-commerce sector. By integrating merchants from Ele.me – Alibaba’s food delivery subsidiary – directly into the main Taobao app, the company is effectively merging the convenience of food delivery with the vast product offerings of its flagship shopping platform.
This strategic move places Alibaba at the forefront of the fast-emerging “instant retail” trend, a concept gaining momentum across China as consumers increasingly demand ultra-fast delivery for daily essentials, fresh food, and lifestyle products.
Taobao Instant Commerce is part of a broader shift among Chinese tech giants who are investing billions into real-time retail infrastructure. With competitors such as JD.com and Meituan also ramping up their capabilities in this space, the battle for dominance in the next generation of retail is intensifying.
Alibaba’s latest success reinforces its global reputation as a pioneer in digital commerce, logistics innovation, and platform integration. As the company continues to evolve, it sets a new benchmark for how digital ecosystems can be leveraged to meet modern consumer demands with unprecedented speed and efficiency.
The 40 million daily orders milestone not only reflects the popularity of the new service but also underlines Alibaba’s unmatched logistical network and technological prowess, further securing its position as the world’s number one trade platform.