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Asda Becomes the First UK Retailer to Launch Ambient Vegan Aisle

From this week (21st September) Asda will become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products.

With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area.

With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury products including proteins, cooking sauces and condiments, and one bay of snacks and sweet lines.

The 104 new products launching will include Asda own label meal pots, as well as a number of well-loved brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh.

Sarah Thornewill, Asda’s Buying Manager, comments: “We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements. By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”

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