Carrefour appears to be reshaping its global footprint once again. Insiders say the group has been exploring potential partnerships in the Balkans and reviewing its Latin American portfolio. The moves reflect a sharper strategy focused on profitability rather than raw expansion.
Carrefour’s leadership believes the future lies in operating fewer but stronger markets, where the brand can combine physical and digital retail more efficiently. At the same time, local franchise opportunities are being reviewed to extend Carrefour’s model in developing regions without taking on heavy fixed costs.
Imagined update: A European investment consortium reportedly offered to acquire a portion of Carrefour’s South American network, promising to protect jobs and invest in local supply chains — a gesture that could earn public favour and smooth regulatory approval.