| Coffee: trends, uses and consumption of one of the most loved beverages in the world |
| Whether it’s for breakfast, for a break in the morning, after lunch or after dinner, coffee remains the most appreciated and consumed drink at the bar or at home. The offer has evolved over time with researched and selected products and raw materials, but also the “out-of-home” methods of consumption have changed, encountering alternative solutions also in preparation. HostMilano reveals trends and consumption habits, thanks to its experience in the world of coffee, that has an entire dedicated area in the exhibition, including the Salone internazionale del caffè and the SCA Specialty Coffee Association championships.The perfect espresso: it’s all about the blendsEvery customer expects the espresso to be realised in a workmanlike manner, professionally prepared by the expert hand of a trained and competent barista. But in order for it to be an experience to be enjoyed in the best possible way, the raw material must be of the highest quality. From its stakeholders HostMilanohas grasped the more intense and aromatic side of the world of coffee, illustrating how one of the finest coffees offered on the market comes from natural Arabica varieties from Central and South America (…) |
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| A quality coffee, also with automatic machinesAfter an initial rise in home consumption as a result of the pandemic, we are now seeing a return to coffee drinking outside the home. Covid marked a watershed moment for the coffee industry as a whole: previously, there was a clear distinction between the home, the Office Coffee Service (OCS) and the HoReCa sector, but now things are much more hybrid, with solutions designed for the home or the HoReCa sector appearing in offices and vice versa. The boundaries are therefore blurring, but the common denominator is the demand for a high-level product, everywhere and in every channel, vending included. This was declared by HostMilano, always attentive to today’s trends that will also assert in the future. The evolution of coffee machines will therefore move along four directives:-Technology-Quality-Alternatives to cow’s milk -Digitization |
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| The new trend of brewingThe term “brewing” includes the fascinating world of filter coffee, that is the different methods of extracting coffee by infusion. This trend, coming from the States and Asia, sees coffee as the protagonist, even in the “cold” version, with extraction systems that can also require many hours. There are various coffee preparation systems on the market (…)Alternative drinksThe desire to carve out small moments of well-being throughout the day is growing. In addition to coffee, the market has long been offering products that are satisfying for the palate and at the same time have concrete benefits for the body, being good, light and rewarding on several aspects. As HostMilano insight reveals, the proposal of alternative drinks to coffee by various companies in the sector is growing, focusing on coffee with Ginseng free from, i.e. gluten-free, lactose-free, without added sugar and without additives, and which represents the most popular alternative to coffee |
