Interpoma 2026 is set to reinforce its position as the world’s only international trade fair dedicated exclusively to apples, bringing together the global apple supply chain at a time when apple consumption and sales are rising steadily across Europe. The event will once again take place in Bolzano, Italy, a region internationally recognised for apple excellence, innovation and sustainable fruit production.
During recent industry events, organisers also presented the programme of the Interpoma Congress, the traditional international congress that hosts speakers, experts and decision-makers from all over the world. The congress has become a key knowledge platform, addressing challenges and opportunities facing the apple sector, from climate change and sustainability to innovation, varietal development and retail trends.
Interpoma 2026 comes at a strategic moment for the European fruit and vegetable industry. Apple sales are increasing across several European markets, driven by renewed consumer interest in healthy eating, locally sourced produce and premium apple varieties. Supermarkets are responding by expanding their fresh produce ranges, investing in quality, and strengthening relationships with growers and suppliers.
For retailers, Interpoma is more than an exhibition—it is a sourcing hub. Buyers attend to discover new varieties, negotiate supply agreements, and build long-term partnerships with producers, exporters, packaging specialists and technology providers. The show attracts the entire apple ecosystem, from orchards and cooperatives to logistics, storage, and retail-ready solutions.
A senior buyer from Tesco highlighted the importance of the event during a conversation with International Supermarket News.
“We are delighted to have this trade show dedicated solely to apples,” the buyer said. “Apples are a big part of fresh produce for us. Events like Interpoma allow us to meet suppliers, understand innovation at source, and ensure we continue delivering quality and value to our customers.”
Such comments underline why Interpoma is increasingly seen as a must-attend event for supermarket buyers. With margins under pressure and consumers becoming more selective, retailers are looking for reliable partners, consistent quality and sustainable production methods—areas where Interpoma excels.
The exhibition also plays a vital role for the wider fruit and vegetable industry, acting as a platform for knowledge exchange and international networking. Producers benefit from direct access to retailers, while technology companies showcase advances in orchard management, digitalisation, storage and post-harvest solutions.
Interpoma 2026 is expected to attract exhibitors and visitors from across Europe and beyond, confirming its global relevance while remaining firmly rooted in Europe’s apple heartland. For supermarkets, the message is clear: when apple sales are growing, going shopping at Interpoma makes commercial sense.
As apples continue to represent a cornerstone of the fresh produce category, Interpoma remains the place where the industry meets, does business, and shapes the future of one of the world’s most important fruits.
— Riad Beladi, International Supermarket News