In the United States, Kroger has launched its annual “Freshgiving” programme, a festive shopping guide designed to take the stress out of holiday cooking. The campaign bundles recipes, shopping lists, and promotional deals so customers can plan a family meal without overspending.
The idea is simple: make quality holiday food affordable for everyone. The company uses the campaign to highlight its private-label lines, which are positioned as tasty yet budget-friendly alternatives to branded goods.
Imagined update: This year’s version includes an interactive feature in the Kroger app that lets shoppers use augmented reality to visualise portion sizes — ensuring families buy exactly what they need and waste less food.