Kroger’s decision to close three of its automated fulfilment centres marks a notable shift in the retailer’s digital strategy. The facilities—originally part of a highly publicised robotics partnership—will cease operations in early 2026 as the company redirects its focus towards store-based fulfilment.
Industry observers note that the closures suggest Kroger is re-evaluating the economics of stand-alone automated hubs, particularly as consumer behaviour stabilises post-pandemic. The strategy appears to favour leveraging existing store infrastructure, where picking costs are lower and delivery times can be shortened.
While the move may streamline operations, it also raises questions about the long-term viability of large-scale grocery automation in the United States. Analysts believe this marks the beginning of a broader industry reassessment of how robotics fits into grocery fulfilment at scale.