Lidl’s dominance in Spain is rooted less in marketing than in infrastructure. Heavy investment in logistics, distribution centres, and data analytics allows Lidl to maintain price leadership while ensuring reliability.
This behind-the-scenes strength gives Lidl resilience during supply disruptions and pricing volatility. By focusing on operational excellence rather than promotional noise, Lidl reinforces trust among cost-conscious shoppers.
The strategy highlights a defining feature of modern grocery competition: the most decisive battles are increasingly fought far from the shop floor.