• 39 new and improved cereals including Matcha and Raspberry Overnight Oats and Triple Nut Muesli hit stores this week
• Fruits like apples, sour cherries and figs have been used to deliver natural sweetness in place of flavourings
• The upgraded range provides more taste and healthier options with over 40 tonnes of sugar removed*
• First phase of two-part cereal transformation in response to customer trend towards using recognisable, whole foods and only the highest quality ingredients
• M&S cereal aisle now offers more choice to customers, broadening the diversity of fruits, nuts and seeds across the range so that customers can get more nutritional benefits from more natural ingredients

As the leading retailer for offering healthy choices**, M&S constantly reviews and innovates its products to include only the best quality ingredients. In the UK, about half of consumers say they are looking for recognisable, natural ingredients***. M&S is transforming its staple ranges across its Food halls and its new cereals including granola, mueslis and porridge pots hit stores this week. 17 upgraded and 14 new products including Matcha and Raspberry Overnight Oats, and Triple Nut Muesli join the cereals aisle in this first phase of the transformation.

The new and upgraded cereals are the latest range of store cupboard staples and core customer favourites to be transformed, as M&S becomes a full shopping list retailer aiming to double the size of its food business. The cereals transformation comes hot on the heels of upgraded yoghurts, fruit and nuts and Italian meal ranges.

When shopping for their health, M&S customers are looking for quality products, freshness, a broad range of fruits and vegetables and clear labelling****. This refreshed range removes over 40 tonnes of sugar and adds whole pieces and powdered fruits like apples, sour cherries and figs to deliver natural sweetness in place of flavourings. M&S granolas, mueslis, oats and porridge pots now offer healthier choices for customers, including high fibre and wholegrain options, and removal of additives such as tocopherol rich extract.

To redevelop the range, M&S product developers reviewed each cereal product over nine months, assessing the quality of each ingredient to make sure only the best nutrient-rich nuts, fruits and grains were included so customers can start their day right.
Packaging for the range has been transformed to modernise the look and feel of the products and create space to spotlight the whole ingredients – with larger windows and cleaner look and feel on pack.

Kathryn Turner, Director of Product Development said:
“We are always challenging ourselves to bring more quality and innovation to our products, at great value. Using the best ingredients and methods we all know and love from scratch cooking, our new and improved granolas, mueslis, and porridge pots are designed with whole, nutritious foods like almonds and brazil nuts, and apples and sour cherries. We know that customers are looking for choice in their breakfasts, and so as well as improving existing cereals, we have brought brand new products into the range like the Matcha and Raspberry Overnight Oats and Café Latte porridge pot – made for those on the move.”