Waitrose holds a distinctive place in UK retailing as the leading premium supermarket chain. Known for quality, provenance, and exceptional customer service, the retailer has built a loyal, affluent customer base and strong supplier relationships, particularly with British farmers.

Part of the John Lewis Partnership, Waitrose operates under a co-ownership model in which employees—known as partners—have a stake in the company. This structure influences its customer service ethos and brand identity.

The market for premium food retail has become more competitive as discounters expand their quality ranges and mainstream supermarkets improve their premium tiers. Despite these pressures, Waitrose continues investing in its “Waitrose No.1” premium products, sustainability programmes, and partnerships such as its collaboration with Deliveroo for rapid delivery.

Waitrose has not faced major legal conflicts compared with other chains, and instead focuses on steady brand integrity. It remains synonymous with high-quality groceries and ethical sourcing.

9. Marks & Spencer: A British Icon Reclaiming Its Place in Food Retail

Marks & Spencer (M&S) is one of the UK’s most iconic retailers, celebrated for its food innovation, premium ready meals, and strong private-label identity. Its food division has long been the company’s brightest performer, admired for quality and culinary creativity.

In recent years, M&S has undergone a major transformation. Its partnership with Ocado brought M&S products to millions of households through online grocery delivery, expanding the brand’s reach beyond traditional high-street stores. The company has also modernised its store formats, expanded value ranges, and improved supply chain efficiency.

M&S Food continues to compete in the premium and mid-market segments with a focus on freshness, responsible sourcing, and culinary leadership. Its “Remarksable Value” initiative has helped reposition M&S as an accessible choice during difficult economic periods.

While M&S has faced occasional legal challenges in the past—mainly related to property, branding, or employment issues—it remains one of the UK’s most trusted retailers with strong momentum in food.