Walmart has announced that its 2025 Black Friday and Cyber Monday deals will return in a two-phase format starting 14 November, reflecting the retailer’s strategy to drive earlier seasonal engagement and volume.
The first phase will run from 14 to 16 November across both online and in-store channels, while the second phase will extend from 25 to 30 November, culminating with a dedicated one-day Cyber Monday event. Walmart+ members will gain early online access on the evening of 13 November, underscoring the value proposition of the subscription service and encouraging enrolment ahead of the peak period.
For Walmart, the phased roll-out helps spread traffic across different weeks, reducing congestion while maintaining promotional intensity. It also signals a push to capture spending across more days, rather than concentrating activity on a single weekend. In doing so, Walmart aims to reinforce its role as a destination for value-conscious shoppers at a time when inflation and competitive pressure remain elevated.
From a supplier and brand perspective, the earlier launch means promotional campaigns and logistics must adjust accordingly. Stock and merchandising plans will need to align with the new timing to ensure availability and visibility during each phase. For the in-store teams, it means a longer runway of high-intensity operations well into late November.
Ultimately, Walmart’s strategy reflects the broader trend in supermarket and big-box retailing of extending the seasonal trading window. By offering multiple opportunities for deals and leveraging its membership ecosystem, Walmart is looking to capture share early and build momentum into the last weeks of the year.