May 2023

Many retailers in Europe use beacons to improve the customer experience, but does it work?

ISN Magazine10th May 202310th May 2023

by ISN Magazine10th May 202310th May 20230

Beacons are used by a variety of organizations, including retailers, museums, stadiums, airports, and hotels, among others. In the retail industry, beacons are particularly popular because they can help retailers improve the customer experience...

Adapting your food products to a country you want to export to

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

Adapting a food product to a different country can be a complex process, as there are often significant differences in culture, taste preferences, and regulatory requirements between countries. Here are some steps you can...

The United States government has the best policy and initiatives in place to promote exports and support American businesses in expanding into global markets.

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

The United States government has a number of initiatives in place to promote exports and support American businesses in expanding into global markets. However, it is difficult to say definitively whether the US government...

Old friend.Terry Leahy is widely credited with transforming Tesco from a struggling UK supermarket chain into one of the world’s largest retailer

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

Terry Leahy, the former CEO of Tesco. Terry Leahy is widely credited with transforming Tesco from a struggling UK supermarket chain into one of the world’s largest retailers. Here are a few key strategies...

Top 5 countries with the Fastest changes in consumer behaviour

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

Consumer behavior can change in different countries for a variety of reasons, such as economic, social, technological, or environmental factors. It’s difficult to pinpoint a specific country or region as the first where consumer...

5 Things to Buy at a Supermarket other than Food

ISN Magazine9th May 202322nd May 2026

by ISN Magazine9th May 202322nd May 20260

5 Things to Buy at a Supermarket other than Food Do you go to the supermarket every week and buy the same items on repeat? If you want to spruce up your weekly food...

Exporting foods to the USA

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

As of my knowledge cutoff of 2022, the size of the US food market was approximately $1.8 trillion, according to the U.S. Department of Agriculture. The food market includes a wide range of products,...

How to sell to supermarkets ? Who and how they make a decision what to stock?

ISN Magazine9th May 20239th May 2023

by ISN Magazine9th May 20239th May 20230

Selling to supermarkets can be a challenging but rewarding process. Here are some steps you can follow to increase your chances of success: Research the market: Before approaching supermarkets, do some research to identify...

Why is the Netherlands highly successful in food exports ?

ISN Magazine8th May 20238th May 2023

by ISN Magazine8th May 20238th May 20230

The Netherlands is a major player in the global food export industry, with a reputation for high-quality, innovative and sustainable food products. Some of the key food exports from the Netherlands include: Dairy products:...

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Custmer experience and Omnichannel sales

ISN Magazine8th May 20238th May 2023

by ISN Magazine8th May 20238th May 20230

Omnichannel sales refers to the practice of offering a seamless, integrated customer experience across all channels and touchpoints, both online and offline. This means that a customer can interact with a company through a...