ALDI Wins the 2025 Brands Award “New Entry” in the Jams and Spreads Category with Its Sicilian Bitter Orange Marmalade from the “Regione che Vai” Range
Verona, 10 July 2025 – At the 26th edition of the Brands Award New Entry, organised by Mark Up and GDOweek, ALDI took home the prize in the “Jams and Spreads” category, thanks to the outstanding quality of its Sicilian Bitter Orange Marmalade from the Regione che Vai line — a genuine product that preserves the freshness and authentic flavour of Sicilian oranges.
A true delicacy of Italian culinary tradition, bitter orange marmalade combines authentic taste with wholesome ingredients. With its rich texture and bold, enveloping flavour, ALDI’s Sicilian Bitter Orange Marmalade stands out for its balance of refined bitterness and the unmistakable aroma of Sicilian citrus. Ideal on fresh bread or as a complement to homemade desserts, it elevates breakfast and snack time alike, offering a premium experience that turns every bite into a moment to savour.
Awarded in the “Jams and Spreads” category, ALDI’s 360g Sicilian Bitter Orange Marmalade received the special New Entry 2025 prize at the Brands Award — an annual initiative by Mark Up and GDOweek (Tecniche Nuove Group), which honours top-performing consumer brands across a variety of sectors. The awards are based on objective criteria, including IRI sales data, and incorporate input from both end consumers and modern retail professionals.
With ALDI, breakfast has never been this delicious — or this affordable!